Freemasonry develops new ‘shop window’ with national marketing campaign
Richard and Ollie share dad and lad moment at Lumley Chapter
January 29, 2026
Freemasonry is to launch a two-stage marketing campaign to bring its 300-year-old traditions to a new audience.
Enhanced use of Facebook and Instagram will highlight how its traditions have a new and important relevance in the 21st century.
The digital marketing campaign kicks off in February and March, then pauses through the summer, resuming in September and running until the end of the year.
The Provincial Membership Officer for Lincolnshire is Mike Clay, who explained: “Modern life is lived on line, and that’s unlikely to change; that’s the language people understand. In contrast, the face-to-face interactions offered by Freemasonry keep alive traditions that better enable people to cope with the stresses and pressures of day-to-day living.
“We’ve developed a way to blend Freemasonry’s traditions with the immediacy people expect of 21st century. That’s one of the ways we’re keeping Freemasonry relevant and still able to be life-enhancing for its members in an ever-changing world.”
The campaign will use Facebook and Instagram to reach a target audience of potential new Freemasons, and will be backed up by a comprehensive network to care for those who’ve expressed an interest in joining.
Said Mike: “There are people in our communities who have yet to experience how life-enhancing Freemasonry can be. This sustained campaign, the third of its kind run nationally, will be a first step in opening up our world to them, the people who don’t yet know just what positivity Freemasonry can add to their lives.
“I’d encourage non-Freemasons who see our campaign on line to explore the possibilities further. They have nothing to lose and everything to gain.”
